Effective Date: March 2026 Last Updated: March 2026
This website, myplanfit.com, is owned and operated by Nuvo Insurance Services LLC, doing business as PlanFit (“PlanFit,” “we,” “us,” or “our”). This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website or request Medicare insurance information or quotes.
What Information Do We Collect?
We collect information from you when you fill out a form for Medicare insurance quotes or schedule an appointment through our website.
When registering or requesting a quote, you may be asked to enter your: name, e-mail address, mailing address, phone number, age, gender, tobacco usage, and other information necessary to generate Medicare insurance quotes. You may, however, visit our site anonymously.
Like most websites, we use cookies and/or web beacons to enhance your experience, gather general visitor information, and track visits to our website. Please refer to the “Do We Use Cookies?” section below for more information.
What Do We Use Your Information For?
Any information we collect from you may be used to personalize and generate your Medicare insurance quotes, contact you regarding insurance products and services relevant to your needs, schedule and confirm appointments, respond to your inquiries via chat, phone, or email, improve our website and customer experience, and deliver relevant advertising to you across digital platforms.
HIPAA Notice & Health Information Privacy
Nuvo Insurance Services LLC, DBA PlanFit, is committed to protecting the privacy of your health and personal information in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and applicable state insurance privacy laws.
Information you provide — including age, gender, tobacco usage, and insurance-related details — may constitute Protected Health Information (PHI) under HIPAA. We handle all such information in accordance with our Notice of Privacy Practices, which describes your rights and our obligations regarding your health information.
Your rights under HIPAA include the right to request access to your PHI, the right to request corrections to your PHI, the right to request restrictions on how we use or disclose your PHI, the right to receive an accounting of certain disclosures of your PHI, and the right to receive a copy of our Notice of Privacy Practices. To exercise any of these rights, please contact our Compliance Officer using the information listed at the bottom of this policy.
How Do We Protect Your Information?
We implement a variety of security measures to maintain the safety of your personal information when you submit a form or access our services. All third-party vendors and service providers who handle your data are required to maintain appropriate confidentiality and security standards.
SMS opt-in or phone numbers provided for the purpose of SMS communication are not shared with third parties for their own marketing purposes.
Do We Use Cookies?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enable the site’s systems to recognize your browser and capture and remember certain information.
We use cookies to help us understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. If you turn your cookies off, some of our services may not function properly. However, you can still reach us by calling our office directly.
Tracking Technologies & Advertising Pixels
In addition to cookies, our website uses tracking technologies including pixels and tags provided by third-party digital advertising platforms. These technologies help us measure the effectiveness of our advertising campaigns and deliver relevant ads to users who have previously visited our site.
We currently use tracking pixels from Google for advertising measurement, remarketing, and analytics, and from Meta (Facebook/Instagram) for advertising measurement and remarketing. These tools do not grant any third party access to your computer and do not personally identify you by name. However, they may associate your visit with a device identifier or browser profile used by these platforms.
If you are a Medicare beneficiary, please note that we take particular care to limit the health-related information transmitted through tracking technologies in accordance with applicable CMS marketing guidelines and HHS guidance on the use of online tracking technologies in healthcare contexts.
To opt out of interest-based advertising, you may visit https://adssettings.google.com/authenticated for Google and https://www.facebook.com/adpreferences/ad_settings for Meta.
Google Analytics
PlanFit receives Demographic and Interest Reports from Google, which include aggregated, non-personally identifiable information about our website traffic regarding visitors’ age, gender, and interests. These reports allow us to understand how many users visit over a date range, who those users are, and how their behavior varies by attribute. This information will not be used for any purpose other than those set out in this policy.
Google Ads Remarketing
PlanFit has implemented Remarketing with Google Analytics to help personalize its advertising efforts online. This allows third-party vendors, including Google, to show relevant ads on sites across the internet based on a visitor’s past visits to myplanfit.com. Google Ads Remarketing uses first and third-party cookies to inform, optimize, and serve ads based on prior site activity. These cookies do not in any way identify you or give access to your computer.
Google Analytics Opt-Out
To prevent data collection by Google Analytics, users can install the Google Analytics opt-out browser add-on at: https://support.google.com/analytics/answer/
Access to Google Analytics Data
To review or edit personal information Google has inferred about you, visit: https://adssettings.google.com/authenticated
Do We Disclose Any Information to Outside Parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.
These third parties may include vendors in the following categories: website hosting and landing page providers, customer relationship management (CRM) platforms including appointment scheduling and chat services, communication platforms including phone and messaging services used to contact you regarding your inquiry, insurance carriers and quoting platforms, email and SMS communication services, and digital advertising and analytics networks including Google and Meta.
We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements. Insurance-related records are retained for a minimum of five years in accordance with applicable state insurance regulations, or longer where required by law.
California Privacy Rights (CCPA/CPRA)
As a nationwide insurance services provider, we comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for all California residents. California residents have the right to know what personal information we have collected about them and how it is used and shared, the right to request deletion of their personal information subject to certain exceptions, the right to request correction of inaccurate personal information, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising any of these rights. To exercise any of these rights, please contact our Compliance Officer using the information at the bottom of this policy.
Third-Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Children’s Online Privacy Protection Act Compliance
We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act). We do not collect any information from anyone under 13 years of age. Our website, products, and services are directed to people who are at least 13 years old or older.
Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.
Terms and Conditions
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.
Your Consent
By using our site, you consent to our privacy policy.
Contacting Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or if your personally identifiable information changes or you no longer desire our service, please contact:
Nuvo Insurance Services LLC, DBA PlanFit Karissa Bagley, Compliance Officer k.bagley@nuvohealth.com
Changes to Our Privacy Policy
Nuvo Insurance Services LLC reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here. An updated copy of this Privacy Policy will be clearly posted and accessible on myplanfit.com at all times.
This website is owned and operated by Nuvo Insurance Services LLC, doing business as PlanFit.